Issue 320 - Digital Version

March / April 1999 Cover Image: Featured stories. The 320th issue of Graphis magazine contains the following articles: Yuri Surkov: Born Survivor, by Michael Gordon; The Cool World of Paula Scher, by Michael Kaplan; Weber, Hodel, Schmid: Reduce to the Max, by Gordon Adler; Pierre Bernard: Staying True to the Frenchman in Him, by Véronique Vienne; Photography’s Antiquarian Avant-Garde, by Lyle Rexer; Spiritually Moving: The Boo as Museum, by Arthur Lubow; and Advertising Legend George Lois, by Martin C. Pederson. CONTENTS 4 Editorial 6 Contributors 8 Consumer Products 14 John Lautner: Architect Reviewed by Ken Coupland 14 Tibor Kalman: Perverse Optimist Reviewed by Ken Coupland 15 Fred Reviewed by Chelsey Johnson 15 Philippe Halsman: a Retrospective Reviewed by Edna Goldstaub-Dainotto 16 Where is Here? Here is Me! By Rick Poynor 18 The Mountain Meets the Road By Adam Richardson 20 Yuri Surkov: Born Survivor Amid crumbling currencies, collapsing banks, and disappearing commissions, this Moscow designer does the nearly unthinkable--he turns down work that fails to his artistic standards. By Michael Gordon 28 The Cool World of Paula Scher Whether she's working for a well-heeled corporation or one of her beloved cultural institutions, Scher follows a startlingly simple credo: there's no reason why good design can't also be entertaining. By Michael Kaplan 46 Weber, Hodel, Schmid: Reduce to the Max A Zurich agency learns a hard lesson. Sometimes landing that once in-a-lifetime account involves making a few more compromises than you're accustomed to. By Gordon Adler 60 Pierre Bernard: Staying True to the Frenchman in Him Advertising agencies never call, but that doesn't bother this Paris-based designer. By Véronique Vienne 72 Photography's Antiquarian Avant-Garde Reviving long-obsolete processes, some more than 140 years old, a new group of artists are moving from the margins to the forefront of fine-art photography. By Lyle Rexer. Photography Director: Carre Bevilacqua 86 Spiritually Moving: The Boo as Museum Tom Geismar's first book, on a unique collection of American folk art, has the enchanted quality of a museum. By Arthur Lubow 92 Advertising Legend George Lois By Martin C. Pedersen 102 Charles and Ray Eames: Leaving Nothing to Chance By Michael Webb 108 Global Report 110 Type Directors Club 112 Art Directors Club 113 German By Heinke Jenssen 129 French By Caroline Droz 146 Association of Finnish Graphic Design 154 Dimensional Illustrators