Issue 318 - Digital Version

November / December 1998 Cover Image: Illustration by Guy Billout In Issue 318 of Graphis magazine, you'll find the following articles: Socio X: Scarily Ahead of the Curve, by Alexandra Lange; Guy Billout’s Parallel Universe, by Véronique Vienne; Pyro’s Mild-Mannered Prophet, by Dick J. Reavis; Walter looss: An Affair with the Moment, by Russell Drumm; The Journals of Dan Eldon, by Alexandra Lange; Philip Johnson: Struggling Young Artist, by Paul Goldberger; and Anna Castelli Ferrieri: Marrying Aesthetics and Technology, by Mel Byars. CONTENTS Cover Illustration by Guy Billout 6 Editorial 8 Contributors 10 How Standards Became a Dirty Word By Rick Poyner 16 The Electronic Brochure Gets a Makeover By Ken Coupland 20 Surreality: Localizer 1.2 Reviewed by Laura Cramer 20 Tanaka Ikko: Graphic Master Reviewed by Bill Gubbins 22 Consumer Products By Yanitza Tavarez 32 Socio X: Scarily Ahead of the Curve Art director for 11 years at the funky, downtown Paper Magazine, the stylish Bridget de Socio talks about her own design firm, the future as she sees it, and why she'd rather be a cause than an effect. By Alexandra Lange 50 Guy Billout's Parallel Universe The French-born illustrator and philosopher-in-residence at The Atlantic Monthly creates a world of inverted perspective that challenges not only the laws of physics, but our deepest fears. By Véronique Vienne 62 Pyro's Mild-Mannered Prophet Todd Tilford's campaign to subvert the formula has run into some obstacles: clients committed to the status quo, and an agency landscape dominated by big players. By Dick J. Reavis 76 Walter looss: An Affair with the Moment More than thirty years ago he helped redefine sports photography. Today, Iooss continues to produce stunning images while exploring new graphic forms. By Russell Drumm 90 The Journals of Dan Eldon At the age of 22, Dan Eldon was killed while working as a photo-journalist in war-torn Somalia. He left behind a stunning visual legacy-a life story in the form of 12 hand-made, multi-media journals. They now appear as a book. By Alexandra Lange 96 Philip Johnson: Struggling Young Artist By Paul Goldberger 102 Anna Castelli Ferrieri: Marrying Aesthetics and Technology By Mel Byars 106 Global Report 109 Type Directors Club 110 Art Directors Club 113 German By Heinke Jenssen 129 French By Caroline Droz, Thérèse Forbes- Jaeger 146 Institute of Creative Advertising & Design ICAD Awards, Ireland 148 Todd McFarlane Productions Creative Entertainment, USA 150 SOS Kinderdorf Poster Design, Germany 152 Hoffman York Advertising, USA 156 Red Design Consultants Graphic Design, Greece 160 Graphis 1998 Index