Issue 29 - Digital Version

ISSUE NO 29, 1950 Cover Image by Joseph Binder, New York Issue 29 of Graphis magazine includes stories on The Art Directors Club of New York: 28th Annual Exhibition of Advertising and Editorial Art, New York 1949, written by Lester Rondell; The Book Jacket Comes of Age, by Floud & Rosner; On the Existence of a Hebrew Miniature Art, by D'Ancona; The Animal in American Advertising, by Ernst Lehner; An Original Poster Scheme, by Werner Schmalenbach; Uncommissioned Posters, by Werner Schmalenbach; A Polio Poster Campaign, by L.F. Gruber; Belgian Poster and Cover Designs, by Jaque Richez; Exhibitions in France, by Edme Lex; Gi. Vi. Emme: An Elegant Milan Perfumery, by G. Oeri; and Educational Pin-Up, by Hans Ulrich Gasser. Artists profiled include Georges Braque: Milarepa, written by Francois Stahly; and William Busch: On the Genesis of his Picture-Stories, by Doris Wild. CONTENTS 2 The Art Directors Club of New York: 28th Annual Exhibition of Advertising and Editorial Art, New York 1949 (Lester Rondell) 14 The Book Jacket Comes of Age (Floud/Rosner) 26 On the Existence of a Hebrew Miniature Art (D’Ancona) 34 The Animal in American Advertising (Ernst Lehner, New York) 45 An Original Poster Scheme (Werner Schmalenbach) 50 Uncommissioned Posters (Werner Schmalenbach) 56 A Polio Poster Campaign (L.F. Gruber) 62 Belgian Poster and Cover Designs (Jaque Richez) 68 Exhibitions in France(Edme Lex) 72 Gi. Vi. Emme. An Elegant Milan Perfumery (G.Oeri) 76 Educational Pin-Up (Hans Ulrich Gasser) 80 Georges Braque: Milarepa (Francois Stahly) 83 William Busch. On the Genesis of his Picture-Stories (Doris Wild) 102 Verschiedenes 103 Book Review, Bucherchronik