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May / June 1993 Cover Image Photograph by Brassai, 1951 Graphis magazine Issue 285 presents stories about Business—Is corporate identity dead?, written by Alan Siegel; Design Technology—A brave new world, by Diane Burns; Art Directors Club Hall of Fame Awards Dinner; Viewpoint: Practice visual engineering, by Olaf Leu; Book Reviews; Ghurka: Advertising campaign, by Jim Cotton; and 125 Great Moments of Harper's Bazaar. Artist profiles include Michel Bouvet, written by Alain Weill; Achille Castiglioni, by Paola Antonelli; Domenic Geissbuhler, by Heinke Jenssen; Coop Himmelblau, by Regina Haslinger; Kan Tai-Keung, by Rynn Williams; and remembering George Giusti, by R. Roger Remington. CONTENTS Cover Photograph by Brassai, 1951 8 Contributors to this issue 11 Viewpoint: Business—Is corporate identity dead?, by Alan Siegel 15 Viewpoint: Design Technology—A brave new world, by Diane Burns 16 Art Directors Club Hall of Fame Awards Dinner 19 Viewpoint: Practice visual engineering, by Olaf Leu 21 Book Reviews 22 Michel Bouvet, by Alain Weill 30 Ghurka: Advertising campaign, by Jim Cotton 36 Milan's Master of the Modern Form: Achille Castiglioni, by Paola Antonelli 48 Domenic Geissbuhler: Opera House Designer, by Heinke Jenssen 64 Coop Himmelblau, by Regina Haslinger 68 Kan Tai-Keung, by Rynn Williams/Appreciation, by Kohei Sugiura 86 125 Great Moments of Harper's Bazaar 96 Remembering George Giusti, by R. Roger Remington
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