Issue 194 - Digital Version

ISSUE NO 194 (Nos 189-194) 1977/78 Cover Image by Alain Gauthier, Parly, France Issue 194 of Graphis magazine has stories on The Art of Advertising: George Lois on Mass Communication, written by George Lois; Shut up! 50 Drawings for Amnesty International, by Art Buchwald; AIGA - Federal Design Response: Raising the Design Standards of US Government Graphics, by Susan M. Czelusniak; Photographis 78 - The real world and the imaginary (photographed) world of advertising, by Prof. L. Fritz Gruber; Deutscher Sparkassenverlag: The German Savings Banks as Patrons of the Fine and Applied Arts, by Prof. Kurt Weidemann; Swiss Posters 1977, by Claude Loewer; Tangram: The old Chinese figure puzzle, by Stanley Mason; and a profile on William Klein: Painter/Photographer/Film-maker, by Chris Marker. CONTENTS 470 The Art of Advertising: George Lois on Mass Communication, by George Lois, New York 486 William Klein: Painter/Photographer/Film-maker, by Chris Marker, Paris 500 Shut up! 50 Drawings for Amnesty International, by Art Buchwald, New York 508 AIGA - Federal Design Response: Raising the Design Standards of US Government Graphics, by Susan M. Czelusniak, New York 516 Photographis 78 - The real world and the imaginary (photographed) world of advertising, by Prof. L. Fritz Gruber, Cologne 536 Deutscher Sparkassenverlag. The German Savings Banks as Patrons of the Fine and Applied Arts, by Prof. Kurt Weidemann, Stuttgart 544 Swiss Posters 1977, by Claude Loewer, Neuchatel 550 Tangram: The old Chinese figure puzzle, by Stanley Mason, Zurich