Issue 175 - Digital Version

ISSUE NO 175 (Nos 171-176) 1974/75 Cover Image by Seymour Chwast, New York The 175th issue of Graphis magazine presents the following articles: Advertising for Jeans, written by Hans Kuh; Japanese Packaging Design, by Shigetaka Saito; Beato di Liebana, by Stanley Mason; and 2nd World Animated Film Festival in Zagreb 1974, by Bruno Edera. Profiled artists include Seymour Chwast: A Hundred Heads, written by Jerome Snyder; Vasarely III, by Stanley Mason; Wilhelm Neufeld, by Peter Willberg; Hans Hillmann - Picture Stories, by Hans Kuh; and Roberto Lanterio: Drawings, by Bruno Munari. CONTENTS 378 Advertising for Jeans, by Hans Kuh, Zurich 388 Japanese Packaging Design, by Shigetaka Saito, Tokyo 402 Seymour Chwast: A Hundred Heads, by Jerome Snyder, New York 416 2nd World Animated Film Festival in Zagreb 1974, by Bruno Edera, Geneva 426 Vasarely III, by Stanley Mason, Zurich 432 Wilhelm Neufeld, by Peter Willberg, Frankfurt/M. 436 Hans Hillmann - Picture Stories, by Hans Kuh, Zurich 440 Beato di Liebana, by Stanley Mason, Zurich 448 Roberto Lanterio: Drawings, by Bruno Munari, Milan 455 Book Reviews