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ISSUE NO 126 1966 Cover Image by Walter Grieder Issue 126 of Graphis magazine includes articles on Time/ Life/ Sports Illustrated / Fortune / Promotion that creates confidence, written by Alastair Allen; Musica Viva, by Hans Neuburg; F. Grignani: Alfieri & Lacroix / Trade advertising creates an image for an Italian printer, by Gillo Dorfles; and Air-India, by Willy Rotzler. Artists profiled include Walter Grieder, written by Willy Rotzler; and Paul Davis, by Jerome Snyder. CONTENTS 296 Alastair Allen, Ludlow: Time / Life/ Sports Illustrated / Fortune / Promotion that creates confidence 320 Hans Neuburg, Zürich: Musica Viva 324 Gillo Dorfles, Milano: F. Grignani: Alfieri & Lacroix / Trade advertising creates an image for an Italian printer 330 Willy Rotzler, Zürich: Air-India 338 Willy Rotzler, Zürich: Walter Grieder 352 Jerome Snyder, New York: Paul Davis 365 Book Review
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