Issue 122 - Digital Version

ISSUE NO 122 1965 Cover Image by Victor Vasarely Graphis magazine Issue 122 includes articles on Citroén – An Individual Advertising Style for an Individualist’s Car, written by Dr. Willy Rotzler; Ohrbach’s – Successful Newspaper Advertising, by Jerome Snyder; Shiseido – A Japanese Cosmetics Company, by Ayao Yamana; Four Young South American Artists, by Sigwart Blum; Early Ethiopian Book and Fresco Painting, by Jules Leroy; Masterpieces from the South Seas, by Douglas Newton; Girofla – Dolls, by Théo Stama; and Lines of the Alphabet in the Sixteenth Century, by Stanley Mason. Artists profiled include Domenico Gnoli, written by Manuel Gasser; and Victor Vasarely. CONTENTS 460 Victor Vasarely, Annet sur Marne: Victor Vasarely 472 Dr. Willy Rotzler, Zürich: Citroén – An Individual Advertising Style for an Individualist’s Car 486 Jerome Snyder, New York: Ohrbach’s – Successful Newspaper Advertising 494 Manuel Gasser, Zürich: Domenico Gnoli 502Ayao Yamana, Tokyo: Shiseido – A Japanese Cosmetics Company 508 Sigwart Blum, Olivos: Four Young South American Artists 518 Jules Leroy, Paris: Early Ethiopian Book and Freso Painting 522 Douglas Newton, New York: Masterpieces from the South Seas 530 Stanley Mason, Zürich: Lines of the Alphabet in the Sixteenth Century 532 Théo Stama, Paris: Girofla – Dolls 541 Book Review