Inside the Magic Kingdom

Disney is recognized and admired around the world. The company's remarkable success comes from its ability to keep customers coming back again and again. Almost 70 percent of Magic Kingdom guests are return visitors. Now, the principles that drive the culture and phenomenal success of Disney are disclosed in this fun, easy-to-read book. Based on interviews and discussions with past and present Disney employees, it reveals seven key lessons that can be applied in any company and provides powerful examples that will help employees at any level become more customer focused. You'll learn: How Disney creates and sustains one of the most powerful corporate cultures ever Who's the real competition for Disney and your company How to get all employees to understand and believe that they play an important role The type of feedback that is even more damaging than punishment and how to avoid this common trap The special way Disney cast members learn teamwork and how you can put that into practice at your company You'll also learn many insider secrets that will make you a hero to your children and a fun traveling companion on your next trip to the Magic Kingdom!