IN MY ZONE

Our best work happens when enthusiasm and technique meet the right challenge. When that balance clicks, something special happens. Distractions fade. Time bends. You’re fully immersed in the task at hand. You’re in the zone. In My Zone is our most exploratory blend—crafted to spark curiosity and nudge you just beyond the familiar. Coffee often lives comfortably in predictable flavors: chocolate, caramel, nuts. Comforting, yes. But sometimes the most interesting discoveries happen just outside that comfort zone. Built with a natural Ethiopian and a washed Colombian coffee, this blend brings bright fruit character together with structured sweetness. In the cup, expect notes of blueberry, tangerine, and honey—lively and expressive flavors that challenge the usual expectations of coffee while remaining balanced and approachable. We created In My Zone to fuel those moments of energized focus—the times when your mind locks in and your best ideas begin to take shape. Abstract painter Agnes Martin once said, “The function of art is the renewal of memories of moments of perfection.” We believe those moments appear in many forms. Sometimes they happen while creating, building, writing, or solving a problem that matters to you. And sometimes they start with a great cup of coffee. Get dialed in. Let your best work come to life.