Ida Chai

Ida reimagines the classic wedding dress with a fresh point of view - structured, sculpted and effortlessly romantic, with an unexpected edge that makes her feel entirely her own. A strapless wedding dress with a refined lace silhouette and scalloped edge detail tracing the neckline and hemline, Ida is designed to elongate the body and celebrate natural curves. Her panelled bodice skims close, sculpted with visible boning and a dipped Basque waist that draws the eye long through the torso, while a slimline skirt silhouette continues that elongating line to the floor. An open lace tie up back adds a moment of quiet drama for the walk down the aisle. Ida is built for lightweight movement, allowing you to move, dance and celebrate with complete ease from morning vows to last dance. Beneath her lace, removable cups and internal boning offer support and shape without ever feeling heavy, so she moves with you rather than against you. Ida is designed with passion and soul in our Aussie HQ, using hand-sourced, sustainable and vegan friendly materials. With 5-6 rounds of sampling, quality and comfort are integral to our brand DNA. Passion, purpose, and progress shape every detail, so you can fall in love with the perfect dress, knowing it's good for the planet.