I Am Trash

Discover I AM TRASH, a revolutionary fragrance that transforms discarded ingredients into a luxurious olfactory experience. Created in partnership with the award-winning creative network Ogilvy Paris, this innovative perfume celebrates the beauty of upcycling by giving new life to materials that would otherwise go to waste. As the first luxury fragrance created through upcycling, I AM TRASH reimagines sustainability through creativity and craftsmanship. Exhausted rose petals, previously distilled sandalwood chips, and leftover apples from the food industry are transformed into a vibrant composition that proves beauty can emerge from unexpected places. The fragrance opens with the fresh, juicy character of upcycled apple essence, brightened by bitter orange and the sweetness of Gariguette strawberry. A delicate floral heart unfolds through upcycled rose absolute, adding elegance and natural softness. The base reveals the warm, woody depth of upcycled Atlas cedarwood, creating a refined and lasting finish that balances fruity freshness with earthy sophistication. Why You'll Love It A sustainable luxury fragrance created through innovative upcycling techniques. Transforms discarded natural ingredients into a beautiful fruity, floral, and woody composition. Combines fresh fruits, elegant florals, and warm woods. A modern scent that celebrates creativity, responsibility, and conscious beauty. Perfect for fragrance lovers who appreciate unique and environmentally inspired creations. Fragrance Notes Top Notes: Upcycled Apple Essence, Bitter Orange, Gariguette Strawberry Heart Note: Upcycled Rose Absolute Base Notes: Upcycled Atlas Cedarwood Shop Now Experience I AM TRASH and discover how forgotten ingredients can become a masterpiece of modern perfumery, where sustainability, innovation, and luxury meet.