Gucci

An eloquent tribute to the genius and craftsmanship of Gucci, this essential volume presents the heritage of the venerable fashion house with a fresh, multifaceted perspective. It focuses on four primary elements – Iconography, Artistry, Mythology and Creativity – and features in-depth explorations of the brand's origin, identity and innovation. Combines essays, commentaries and anecdotes with previously unpublished contemporary and archival photographs. Features 700 photographs. Published in conjunction with the opening of the Gucci Museum in Florence, Italy. Edited by Gucci Creative Director Frida Giannini. Hardcover, 384 pages.