Grand Bazar, Maîtres de l'Affiche

This 1900 lithograph by Fernel is part of the Les Maîtres de l’Affiche collection, a prestigious series that reissued the finest examples of Belle Époque poster art in a smaller, collectible format. Published between 1895 and 1900, the series played a key role in elevating commercial posters to an art form. The poster advertises the Grand Bazar des Halles et des Postes, a popular Parisian department store known for its wide selection of toys and holiday gifts. Fernel’s lively illustration depicts two children engaged in imaginative play: one dressed as a soldier riding a toy horse, the other a girl in a polka-dot dress and feathered hat, with a doll at her feet. The bold red background and detailed figures create a vivid and festive scene that captures the excitement of gift-giving season. Printed by Imprimerie Chaix in Paris, this lithograph highlights Fernel’s skill in combining narrative charm with strong graphic design, making it a standout piece of early 20th-century French advertising. Size: 15.75" x 11.5" Artist: Fernand Fernel Condition: Very Good, Age-appropriate wear. Paper toning in accordance with the print's age. Marks/stains as per photo. Wear around the edges and minor paper loss might be present in some prints. Please refer to each print's image to get a better understanding of the condition.