Genoa Gown

Slip into the Genoa Gown and let this sleek, fitted stunner do the talking. With its sultry square neckline and bodycon silhouette, it hugs you in all the right ways—creating an effortlessly elegant line from neck to hem. The real magic? A lace-up back that lets you customize the fit while adding a flirty ruching detail that celebrates your curves. Whether you're heading to prom, a gala, or any show-stopping occasion, this is the dress that makes an entrance. Details: Stretch jersey fabric Lace up, open back design Made to order in your choice of color Available with your preferred hem finish (see below for more info) Model is wearing a size Small Made To Order Information: This gown is made to order and 100% American made Due to the variety of color and customization options, production begins after your order is placed Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete Production Time: Standard production time is approximately 2–2.5 weeks from the order date Prom season (February–May) production may take up to 4 weeks due to high order volume We recommend ordering well in advance to allow time for alterations or exchanges if needed What Is Horsehair Hem? A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline. For sizing and fit, please refer to the following size guide: