GEN-X: Be Kind Rewind Tee

The last thing you did before you left the video store. The GEN-X Be Kind. Rewind. Tee captures the whole ritual in one image — two hands passing a worn VHS tape, the sticker right there on the label, "GEN-X." stamped below like a band credit on a debut record. Pen-and-ink illustration, gritty and detailed, on black. A cover that looks like it was drawn in the back of a Blockbuster and hung on the wall of every Gen X bedroom in America. For the generation that knew the rules, followed them, and quietly judged everyone who didn't. Available in multiple colors exclusively at danirou.com.