G-Shock

Launched from the vision of engineer Kikuo Ibe, who aimed to create a "watch that doesn't break even when dropped", G-SHOCK has become a symbol of strength and endurance over the past forty years. This comprehensive volume delves into the fascinating journey of G-SHOCK, from its inception in 1981 by Project Team Tough to its status as a global cult collectible. With over two years and 200 prototypes leading to the creation of the first shock-resistant watch, G-SHOCK has since captured the hearts of athletes, military personnel, skateboarders, musicians, and fashion icons alike. Discover the technological innovations and behind-the-scenes imagery from G-SHOCK's headquarters in Japan, along with exclusive interviews with diehard collectors and brand ambassadors.