Full Shampoo

Virtue Volumizing Full Shampoo is a lightweight cleanser designed to add body and lift to fine or flat hair. Formulated with Alpha Keratin 60ku®, it strengthens each strand while removing excess oil, boosting root volume, and enhancing fullness—leaving hair visibly thicker, healthier, and full of long-lasting movement. Why You’ll Love It: – Dissolves excess oil and lifts roots for weightless volume – Alpha Keratin 60ku® repairs damage and strengthens hair over time – Pink Pomelo restores vitality with essential vitamins and zinc – Hydrolyzed Quinoa enhances color and locks in moisture – Artichoke Leaf smooths and seals the cuticle for a fuller, shinier finish