Fictional Hotel Notepad

Playfully surreal. Paper escapism. Herb Lester began in 2010 with folded city guides shaped by personal curiosity, then expanded into books and travel-minded paper goods with the same independent voice. The brand’s work follows its own odd, charming interests, with an editorial sensibility that prizes wit over passing trends. This 50-page notepad borrows the familiar look of hotel stationery, then gives it a sly twist with lodgings that exist only in fiction. Litho-printed in the UK on sustainably sourced paper with a cardboard back, it turns everyday lists and phone messages into something a little stranger, like jotting a reminder at the Bates Motel and thinking twice about room service.