Memphis Gown

Turn heads in the Felicity Gown, a sleek and modern silhouette designed for effortless elegance. Featuring a halter neckline and a dramatic lace-up open back, this gown offers a flattering and adjustable fit. Ruched detailing across the bodice enhances your natural curves, while the soft stretch jersey fabric ensures comfort and fluid movement. Perfect for prom, pageants, or any formal evening where style and sophistication are essential. Details: Halter neckline Stretch jersey fabric Lace up open back Ruched detailing Made to order in your choice of color Available with your preferred hem finish (see below for more info) Made To Order Information: This gown is made to order and 100% American made Due to the variety of color and customization options, production begins after your order is placed Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete Production Time: Standard production time is approximately 2–2.5 weeks from the order date Prom season (February–May) production may take up to 4 weeks due to high order volume We recommend ordering well in advance to allow time for alterations or exchanges if needed What Is Horsehair Hem? A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline. For sizing and fit, please refer to the following size guide: