Fat Profits

Is the food we eat safe? Andrew Hastings thought so. But after watching several of his co-workers die he’s not sure of anything anymore. Desperate to climb the corporate ladder Andrew works tirelessly to launch B-Lean International Food & Milling's revolutionary new weight-loss product. But when a colleague leaves him a cryptic voicemail just minutes before her tragic death Andrew starts asking questions that lead him down a deadly trail of corporate deceit. As the death toll rises Andrew realizes he's the next target and he goes on the run to uncover the truth and save his family. Showcasing an extraordinary blend of action and suspense with an insider's firsthand expertise of the food industry Bruce Bradley's debut novel is a heart-pounding thrill ride reminiscent of Michael Crichton's finest work. Wrapped in a story of corporate and political misdeeds that's all too common in today's headlines Fat Profits will have you glued to your seat until the very last page. After graduating from Duke University with an MBA Bruce Bradley worked for over fifteen years as a food marketer at companies like General Mills Pillsbury and Nabisco. In 2008 Bruce left the corporate world started his own consulting business and began writing Fat Profits. As the only former processed food marketer that is speaking out about concerns over the food we eat Bruce Bradley has become a lightning rod for media attention. Prior to the publication of Fat Profits Bruce Bradley has only granted one interview with Grist online magazine — this interview sparked tremendous interest in Mr. Bradley’s perspective on food and was one of Grist online’s Top 10 clicked stories for 2011. Here is a summary of Bruce Bradley’s media appearances and articles he has written or contributed to over the past year: · “Confessions of a Former Big Food Executive” Grist November 2 2011 · "Confessions of a Former Coke Addict" Grist December 2 2011 · The Grossest Things You're Eating Rodale Press · "What's Hidden In Your Food?" Dr. Oz appearance April 18 2012 · "Gross Ingredients In Processed Foods" Huffington Post Healthy Living May 15 2012 · "6 Shocking Facts About Your Salad Dressing" Organic Gardening · Men's Health July 2012 column by Julie Stewart on food additives · CNN interview with Tommy Andres In addition Bruce runs a blog at www.brucebradley.com which is an insider's take on the food industry and reveals the tricks traps and tools Big Food marketers use to sell processed food.