Fade Effect

Product Description: Fade Effect is a sulfate-free fading shampoo that gently cleanses your hair and scalp while fading out any direct dye hair color. Works well with Keracolor’s Color + Clenditioner color line. Too bright or just want to switch up your look? Bring down the color intensity to get the your desired hue. Keracolor’s Fade Effect is a color fading shampoo designed to instantly fade, dull, and help erase direct dye pigments. A Vitamin C infusion provides maximum gentle color lift, while Keratin, Biotin, and Coconut Oil boost the hair with nutrition. Pair with Keracolor Clenditioner for additional moisture, or follow with Purify Plus for added strength, softness and shine.*Results may vary. Highlights Color fading shampoo Works with direct hair dye colors Bring down color intensity     Ingredients: Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Sodium Lauroyl Methyl Isethionate, Fragrance (Parfum), Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Phospholipids, Biotin, Sodium Ascorbyl Phosphate, Phenoxyethanol, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Trisodium Ethylenediamine Disuccinate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Linalool Directions: Apply Fade Effect color removing shampoo to clean wet hair. Lather shampoo from roots to ends for 1-5 minutes gently working through the hair. Rinse thoroughly and follow with the Original Keracolor Clenditioner. Follow with Keracolor’s Color + Clenditioners for a new color change or with Purify Plus or Purify Plus Light for added strength, softness and shine. When to use: Use 1–2 times a week to gently fade semi-permanent color, until desired level of fading is achieved* Stylist tip: Alternate with another favorite Fekkai shampoo every other wash to ensure hair receives a breadth of benefits.