Evolution of the Color - Shine Effect

Alfaparf Milano Professional's Evolution of the Color Shine Effect- A new ammonia and MEA-free permanent hair color formula with carefully selected dyes to offer a natural-looking, luminous color result with radiant tones.   Color Lamination Technology – Patented in the US and Italy  The patented technology of Evolution of the color Shine effect, using an innovative combination of an alkalizing agent with an emollient oil, preserves the cosmetic feel of the hair during the coloring process. The alkalizing agent, which replaces those most commonly found in the market (such as ammonia and MEA), works in synergy with the emollient oil in order to give the hair a better cosmetic appearance and superior shine.   Up to 3 Levels of Lightening  Illuminate your clients' locks with up to three levels of stunning lightening, allowing you to unleash your creativity and achieve mesmerizing transformations.     Lamination Effect  Hair appears up to 6 times shinier from the first application, thanks to the lamination effect of Evolution of the color Shine effect   Maximum Care for Your Hair  Infused with a nourishing blend of ingredients, our formula goes beyond coloring, providing the hair with the TLC it deserves, leaving it feeling irresistibly soft and silky.     Hyaluronic Acid  Delve into the realm of luxury with the inclusion of hyaluronic acid, known for its hydrating properties, ensuring your hair remains hydrated and radiant throughout the coloring process.     Free from PPD   Rest assured knowing that our formula is crafted with safety in mind, free from PPD and other harsh chemicals, offering a gentle yet effective coloring experience for you and your clients.    Patented Color Guard Technology   Elevate your coloring expertise with our exclusive technology, meticulously crafted to preserve the vibrancy and longevity of your stunning creations.     Blue Light Protection   Shield your hair from the harmful effects of blue light, ensuring your color remains as captivating as the day it was applied.     Benefits Lifting power, up to 3 levels Up to +73% shine from the first application 100% grey coverage Low alkalinity (.07% during application) No PPD, for an even less sensitizing formula Provides elasticity and resistance to damage Minimal opening of the cuticle Intense color and vibrancy Incredible shine Long lasting color Final color purity 99%   How To Use Evolution of the Color Shine effect is mixed in a 1:1 ratio with the Oxid’O activator.   Download the step-by-step HERE Ingredients For ingredient listing by shade, and safety data information click here.