Electricine - Eclairage de Luxe 1897 Original Print

Les Maitres de L'Affiche - 1897 Planche # 55 - Electricine - Eclairage de Luxe (Luxury Lighting) About the poster: Lucien Lefèvre, along with Georges Meunier, Lucien Baylac and Rene Pean, was one of Jules Cheret's disciples who all worked as part of the creative team at the Chaix printing plant. Such a stable of impressive artists gave Chaix the opportunity to line up major accounts to try and replicate Cheret's successes. Electricine, a manufacturer of lamp oil, is a good example. One of Cheret's biggest accounts was Saxoleine, which precluded him for designing advertising for competing products. So the account was passed on to Lefevre and Baylac, who could advertise the product in the style of Cheret without any conflict of interest! And this image really does replicate Cheret's style, with the colors, the drawing and the use of the vertical format all being classic components of the Cheret school. DFP II 513. About Les Maitres de L'Affiche: Maîtres de l'Affiche (Masters of the Poster) refers to 256 color lithographic plates used to create an art publication during the Belle Époque in Paris, France. The collection, reproduced from the original works of ninety-seven artists in a smaller 11 x 15 inch format, was put together by Jules Chéret, the father of poster art. The varied selection of prints were sold in packages of four and delivered monthly to subscribers. On sixteen occasions during the selling period between December 1895 through November 1900, the monthly package included a bonus of a specially created lithograph. Particulars: Each original Maîtres de l'Affiche lithograph has an embossed stamp in the bottom right corner and was printed on thick paper  It has been professionally conserved by going through a de-acidification and cleaning bath (see poster and print conservation and restoration)