Eat Salmon Trucker

A bold evolution of our iconic “Eat Seafood, Wear Grundéns” mantra, the Eat Your Words trucker hat celebrates the harvesters who live the lifestyle from fish to dish. Constructed with structured reinforcement for long-lasting durability, this tough, hard-wearing trucker is made to handle the demands of commercial fishing while only getting better with age. With a refreshed graphic identity that fuses our wordmark and silhouettes of the species our community lives to chase, it’s more than a hat. It’s a tribute to the grind, the catch, and the crew who keep the world fed.