Pricing like a CEO

You did not start your business to struggle. You started with vision, creativity, and belief. But when it comes to pricing, many entrepreneurs hesitate.  They lower their prices to compete. They undercharge to feel accepted. They guess instead of calculating. Pricing is not emotional. Pricing is strategic. If your pricing does not allow you to grow, reinvest, and pay yourself — you are not building a business. You are building stress. This book will teach you how to price with clarity, confidence, and authority.