Deep Color

For creatives of all kinds, Deep Color helps unpack the color-laden stimuli all around us to find new depth in our color choices. Deep Color embraces all the shades of the rainbow (plus black, white, and pink) with little-known facts, stunning visuals, and a critical perspective on color and the nonverbal meanings it carries. Essays explore the intriguing facets of color, such as imperial yellow in China or lapis lazuli in Egypt. Each hue is illustrated with historical and contemporary images that show how ancient ideas are still very much alive today—and also how color can take on new meaning. Color is a powerful force in our lives. It is a major influence in visual and verbal communication and on the decisions we make every day. If you have a fascination for color, delving into this inspiring volume is well worth a good read. Keith Recker is known for his color consultation with major corporations and global nonprofits. He is also the author of True Colors: World Masters of Natural Dyes and Pigments.