Curl Shampoo

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Water-soluble Jojoba Oil provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum forms a sheer film to lock in moisture. Vegetable-Derived Polymer facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil provide solar protection from the drying and damaging effects of UV rays. Suitable for a broad range of soft waves to highly textured curl patterns Safe for color-treated and chemically treated hair. Vegan & cruelty-free. Free of Parabens, Phthalates, Silicones, Sulfates, Formaldehyde Donors, Synthetic Colorants, and Gluten. 8 fl oz/ 240 ml. Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue Curl Conditioner