Curl Shampoo

Virtue Hydrating Sulfate-Free & Silicone-Free Curl Shampoo is a rich, non-drying cleanser designed to gently remove excess oil and build-up while preserving your hair’s natural curl pattern. Powered by Alpha Keratin 60ku®, it strengthens brittle strands and protects against humidity, heat, and environmental damage for smooth, frizz-free styling. Why You’ll Love It: – Gently cleanses without stripping or disrupting curl definition – Alpha Keratin 60ku® repairs and strengthens curls prone to breakage – Curl-optimizing polymers support natural texture and bounce – Protects hair from humidity, heat, and external stressors – Free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants