COLOR REFLECTION COOL-IT SHAMPOO 1000ML

Shampoo specifically formulated for light hair colors, grey, white, or de-colorized hair. Eliminates unwanted warm tones on de-colorized or lighter hair colors. Revives the splendor of grey and white hair by eliminating the yellowing caused by smog and pollution. The simple application and rapid neutralizing of unwanted tones prepare a perfect base to apply platinum and ultra platinum hair colors. A blue/purple tone may remain on very porous light blond hair colors. Always monitor Cool-It during the processing time to ensure that you reach optimal results.   Processing Time: 3 minutes: neutralizes leaving a natural cool tone. 5 minutes: neutralizes leaving an icy cool tone. More than 5 minutes: neutralizes and leaves a blue tone.  Delicately cleanses the hair leaving it soft and velvety.