Cognac Pellison by Leonetto Cappiello

This iconic poster for Cognac Pellisson stands as one of Leonetto Cappiello's most beloved and recognized works. Created around 1907, the image captures a red-haired figure in golden attire straining under the weight of an enormous cognac barrel, his expression one of cheerful determination. Against the dramatic black background, the warm yellows and golds practically glow, demonstrating Cappiello's revolutionary approach to advertising design. Cappiello, often called 'the father of modern advertising,' abandoned the intricate decorative style of Art Nouveau in favor of bold, instantly readable imagery. This poster exemplifies his genius: a single memorable figure, striking color contrast, and a clear product message that could be understood at a glance from across a busy Parisian street. This example is an authorized re-strike from the Vercasson printing house in Paris, bearing their embossed stamp and address. A cornerstone piece for any collection of French advertising art or Belle Époque visual culture. Size: 47.0" x 31.0" Artist: Leonetto Cappiello Condition: Very Good, Age-appropriate wear, fading and toning. Conservation mounted on linen. Light background scuffs. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.