Coffee or Die

Originally etched in ink by Benjamin Franklin himself, this historic snake was a call for unity, liberty, and justice. At BRCC, a brand steeped in America’s take-no-shit history, we brought out this amazing roast to show our customers that there are still great companies in America that value freedom and our way of life for all.  Introduced in 2018 as a variable roast, its extremely balanced flavor profile has made it a staple of the BRCC core coffee lineup.  The new design shows off a more modern interpretation of the famed Franklin snake. The bag itself maintains its heritage as it’s wrapped in our nation’s Declaration of Independence and colorized in our freedom red color.  You can change the design of a bag, but you can never change what that product stands for. When Ole’ Ben Franklin raised his mug on that crisp Pennsylvania morning in 1754, he gave America one ultimatum: Coffee or Die™. Our nation banded together with loaded muskets, brewed beans, and the will to win at all costs. The rest is history. BRCC stands by his timeless message to bring you Coffee Or Die™ Rounds! Though each single-serve round stands alone, they are united in one box - serving you our classic medium roast with milk chocolate and buttery walnut tasting notes. This box includes 12 single-serve pods that are Keurig 2.0 and 1.0 compatible.