Coastal Brew Deceiver - Hoochie Coochie

The Coastal Brew Deceiver has been engineered and refined for ultimate lifelike swimming action. Fitted with an extra-long tail and a flat, wide paddle, this bait is practically irresistible to predatory fish. Slow roll it, twitch it, burn it—do whatever you want, this bait will step up to the occasion. The unique paddle profile allows it to swim insanely well on even the slowest retrieves, making it perfect for weary or pressured fish, cold conditions, and sight-fishing. Speed it up and it only paddles harder with more thump, a faster pace, and an unmatched wide swing. It’s truly the perfect do-it-all paddle for any and every inshore scenario. Made from durable, saltwater-grade plastic, these baits can take real abuse from many of the toothiest inshore species. The Deceiver comes equipped with a very shallow back and belly hook slot engineered for dependable weedless rigging, as well as their iconic “CB” logo engraving—none of those durability-compromising deep hook slots that rip and tear. It comes in a 5.5-inch size, perfect for an array of situations. Not too big, not too small. And of course, all of their lures are scented with their signature coffee scent.