Choosing Higher Ground

Too many businesses today are wrapped up in the transactional economy-the place where standards are flexible and relationships last only as long as it takes to make the sale. But there is a better way. Corporate cultures are changing embracing a new values-driven approach to business we call the Values Economy. Choosing Higher Ground is a handbook for those who want to incorporate values into their organization's daily practices and are finally ready to embark on the path to a greater calling.   Michael Weisman is a 42-year veteran of the advertising and marketing industry where he guided strategic brand campaign development for some of the most iconic brands in the country. He is co-founder of The Values Institute a strategic think tank whose mission is to inspire values-driven corporate culture.