Simon Abranowicz: Brand Naming Deck

A structured brand naming presentation deck comprising one 29-page Figma file, designed to guide professional teams through the process of developing, evaluating, and selecting a brand name. The deck functions as a linear workshop and presentation tool, moving from project goals and naming criteria through exploration, categorization, discussion, and final selection. Pages are pre-built with prompts, time allocations, naming frameworks, and comparison tables that support collaborative decision-making in real time. The tone is calm, directive, and editorial, emphasizing shared language and clarity over persuasion. Visual restraint and consistent structure keep focus on discussion and judgment, making the deck suitable for agency-led naming workshops as well as in-house brand teams formalizing their naming process. 29-page brand naming deck delivered as a Figma file Covers goals, criteria, timelines, naming exploration, and selection Includes structured prompts, discussion questions, and time-based agendas Naming categories such as referential, secret, and cinematic Designed for agencies, studios, and in-house teams running naming workshops