Blonde Restore Purple Toning Shampoo

Keep your blonde bright, cool, and salon-fresh — never brassy, never stripped. This hydrating purple toning shampoo neutralizes the yellow and orange tones triggered by hard water, sun, and heat, while flooding hair with the moisture most toning shampoos strip away. Argan and castor oils help seal the cuticle to lock in hydration and shield your color from fading, while aloe and pro-vitamin B5 quench and soften from root to end. Gentle oat amino acid cleansers dissolve buildup without drying out a single strand, and wheat protein, biotin, and niacinamide rebuild strength for glassy, mirror-like shine. Safe for extensions and ideal for blonde, silver, highlighted, and color-treated hair.