The Black Label Daily Ritual — Dapper Man

LuLu & Oliver • The Black Label The Daily Ritual Dapper Man Beard Oil + Beard Balm Crisp, refined and effortlessly composed. The Dapper Man Daily Ritual pairs our conditioning Beard Oil with our smoothing Beard Balm to soften, nourish and refine the beard while surrounding it with bright citrus, aromatic herbs, cool lavender, cardamom, vetiver and polished woods. Beard Oil + Beard Balm Citrus • Aromatic • Woody Daily Conditioning Ritual Handcrafted in South Carolina The Dapper Man Ritual The art of looking effortless. Dapper Man is built around quiet refinement. It is the crisp white shirt, the tailored jacket, the polished shoe and the subtle confidence of a man who never needs to announce his arrival. The ritual begins with Beard Oil, created to condition facial hair and replenish moisture in the skin beneath the beard. Beard Balm follows to help seal in moisture, smooth the surface and add light, natural-looking control. Both products share the same fresh aromatic fragrance, creating one coordinated grooming experience that feels clean, intelligent and impeccably put together. “ Never overdressed. Never underprepared. Always unmistakably refined. The Black Label Daily Ritual Two Essential Steps Everything the daily beard ritual requires. Each Dapper Man Daily Ritual includes one full-size Beard Oil and one full-size Beard Balm in the same coordinated signature fragrance. 01 Dapper Man Beard Oil Condition • Moisturize • Soften The foundation of the ritual. Dapper Man Beard Oil helps soften coarse facial hair while delivering moisture to the skin beneath the beard. It leaves the beard feeling smoother, more comfortable and easier to manage. Helps condition dry and coarse facial hair Moisturizes the skin beneath the beard Helps reduce the feeling of dryness Promotes softness and improved manageability Adds a healthy-looking, polished finish Carries the Dapper Man fragrance close to the beard 02 Dapper Man Beard Balm Seal • Smooth • Control The finishing step. Dapper Man Beard Balm helps preserve the conditioning benefits of the oil while smoothing and refining the beard. It provides light definition without leaving facial hair stiff, sticky or overly styled. Helps seal in moisture after applying Beard Oil Smooths the outer surface of the beard Adds light hold and natural definition Helps tame flyaways and unruly hairs Supports a fuller, more intentional appearance Extends the coordinated Dapper Man fragrance ritual Better Together More than two products. A complete system. Beard Oil and Beard Balm perform different roles. Used together, they create a balanced grooming ritual for moisture, softness and control. I. Condition Beard Oil works through the facial hair to soften the beard and moisturize the skin beneath it. II. Seal Beard Balm follows the oil to help preserve moisture and create a smoother, more conditioned finish. III. Control The balm adds subtle shaping and definition so the beard looks polished without feeling rigid. DM The Signature Fragrance Dapper Man Bright Citrus • Aromatic Herbs • Polished Woods Dapper Man opens with crisp bergamot, lemon and a subtle flash of pink pepper. The opening feels clean and immediate, like cool air through an open window and the first moments of a well-planned day. Lavender, cardamom and geranium form the aromatic heart, bringing classic refinement without feeling old-fashioned. Vetiver, moss, musk and polished woods settle underneath, creating a fresh, composed masculine finish with quiet depth. Opening Bergamot Lemon Peel Pink Pepper Heart Lavender Cardamom Geranium Finish Vetiver Oakmoss Polished Woods The mood: Crisp, confident and impeccably composed. Dapper Man is made for the man who values timeless style, thoughtful details and the confidence of always being prepared. The Daily Grooming Ritual Condition first. Control second. Apply after showering or cleansing the face, when the beard is clean and slightly damp or completely dry. 01 Apply the Oil Dispense a small amount of Dapper Man Beard Oil into the palm. Rub the hands together, then massage the oil through the beard and into the skin beneath it. 02 Work Through Use the fingers or a beard comb to distribute the oil from root to end. Focus on dry areas and the skin beneath fuller sections of facial hair. 03 Finish With Balm Warm a small amount of Dapper Man Beard Balm between the palms. Smooth it through the beard, then shape and refine with the hands, brush or comb. Begin with a small amount of each product. Add more gradually according to beard length, thickness and personal preference. The Black Label Difference A more considered approach to beard care. Designed to transform everyday grooming into a polished and purposeful ritual. 01 Skin-to-Surface Care Beard Oil conditions the facial hair and skin beneath it, while Beard Balm smooths and refines the outer surface. 02 Improved Softness Consistent use helps coarse facial hair feel softer, smoother and easier to manage. 03 Light Everyday Control Beard Balm adds subtle shape without the hard or sticky finish of heavier styling products. 04 Coordinated Fragrance Both products share the Dapper Man fragrance, preventing competing scents within the grooming routine. 05 Simple Two-Step System Two complementary products create an effective daily routine without unnecessary complexity. 06 Small-Batch Craftsmanship Handcrafted with care in South Carolina as part of The Black Label Men’s Collective. Fresh, Polished and Always Appropriate A signature ritual for the man who notices every detail. Dapper Man is especially suited to men who prefer clean citrus, aromatic herbs and understated woods. Its refined versatility makes it ideal for the office, travel, daytime events, evenings out and any occasion where effortless polish matters. Short Beards Full Beards Dry Facial Hair Daily Grooming Professional Wear Travel Year-Round Use Luxury Gifts for Him The Daily Ritual The complete foundation of beard care. The Dapper Man Daily Ritual brings two complementary grooming steps together in one coordinated set. No competing fragrances. No uncertainty about which products work together. Just a focused routine created to condition, soften and refine the beard. Included in Your Ritual One Beard Oil. One Beard Balm. One Signature. A complete two-step Dapper Man grooming experience for softness, moisture, polish and everyday control. Take the Ritual Beyond the Beard Carry Dapper Man from beard to skin. Complete the fragrance experience with the matching Black Label Luxury Cologne Oil. Apply it to pulse points after grooming to extend the bright citrus, aromatic lavender, vetiver and polished woods beyond the beard. Explore Luxury Cologne Oil The Details Frequently Asked Questions What is included in the Dapper Man Daily Ritual? The set includes one full-size Dapper Man Beard Oil and one full-size Dapper Man Beard Balm. Should Beard Oil or Beard Balm be applied first? Apply Beard Oil first so it can reach the facial hair and skin beneath the beard. Follow with Beard Balm to help seal in moisture, smooth the beard and add light control. Do I need both products? Beard Oil focuses on conditioning and moisture, while Beard Balm adds smoothing, light hold and definition. They may be used separately, but they are designed to perform especially well together. What does Dapper Man smell like? Dapper Man is a fresh aromatic masculine fragrance featuring bergamot, lemon, pink pepper, lavender, cardamom, geranium, vetiver, oakmoss, musk and polished woods. Is Dapper Man suitable for professional settings? Yes. Its clean citrus, aromatic herbs and refined woody finish make it especially well suited to the office, business travel, daytime events and other polished professional environments. Can Dapper Man be worn year-round? Yes. Its fresh aromatic profile is versatile enough for every season, with crisp citrus for warmer weather and vetiver, moss and woods providing depth during cooler months. Can I add the matching cologne oil? Yes. The Black Label Luxury Cologne Oil is available in Dapper Man and may be applied to pulse points after the beard-care ritual for a coordinated beard-to-skin fragrance experience. Does this make a good gift? The Dapper Man Daily Ritual is an elevated grooming gift for birthdays, Father’s Day, holidays, anniversaries, weddings, graduations, promotions or any man who appreciates fresh fragrance and sophisticated daily grooming. Dapper Man Condition. Control. Look effortlessly composed. Bring softness, polish and the crisp sophistication of Dapper Man into one complete daily grooming ritual. Add the Daily Ritual to Your Routine