Big Chief Apples

This fruit crate label was used on Big Chief Apples, c. 1940s: 'Big Chief Brand. Canada Extra Fancy Apples. Mountain Grown Fresh Fruits and Fruit Products. Product of Canada. Contents One Volume Bushel. Packed and Shipped by British Columbia Fruit Shippters Ltd. Vernon, British Columbia.' Crate labels were a frequent means of marketing fruit and vegetable packer brands at the turn of the century.