International Commercial Vehicle Show

This striking 1962 exhibition poster for the 45th RAI Commercial Vehicles Show exemplifies the bold geometric clarity that defined Dutch graphic design in the mid-century era. The composition transforms a frontal view of a delivery truck into an ingenious graphic puzzle, with the cargo bed formed by stacked text blocks announcing 'BEDRIJFS AUTO'S' and 'RAI' against a rich forest green ground. The wood-grain pattern suggesting cargo crates adds texture and commercial authenticity, while the dynamic diagonal placement of 'RAI' in deep red on a yellow field creates visual energy. This poster captures a moment when the Netherlands' commercial vehicle industry was expanding rapidly within the new European Common Market. A handsome example of Dutch functionalist poster design, this piece bridges the worlds of industrial commerce and graphic artistry with characteristic wit and precision. A standout piece for collectors of mid-century modern design or automotive ephemera. Size: 21.75" x 15.5" Artist: Otto Treumann Condition: Very Good, Age-appropriate wear, fading and toning. Minor paper loss in lower right corner. Minute repaired border tears. Creasing in lower outer left border. Original fold lines present. Faint creases. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.