The "StayGray" Designer ATX SnapBack

Local Artistry. Star-Studded Approval. There’s a reason this cap became the "it" accessory of the season. We can’t name names, but let’s just say we were "in the room where it happened" when a certain Tony-winning legend decided this was his new favorite hat. From Broadway stars to SXSW headliners, this designer piece has become a quiet staple for those who know real style when they see it. As the premiere destination for Austin designer Matt Dawson (aka StayGrayPonyboy), we’ve seen this hat evolve from a local secret to a global favorite. It’s a masterclass in design-forward heritage, blending a vintage aesthetic with the modern pulse of the city. Why It’s a Designer Staple: The "StayGray" Signature: A custom, vintage-inspired ATX mark from one of the city’s most respected designers, available right here at its official home. Premium Wool-Blend Construction: Forget your standard cotton cap. This is crafted from a substantial 50% wool and 50% recycled polyester blend for a sophisticated texture and durable weight. Unstructured Comfort: The mid-profile, six-panel design offers a relaxed, tailored fit that feels custom-made for your head. Timeless Palette: Available in Burnt Orange, Royal Blue, and Classic Black—colors that feel as historic as the city itself. The Full Ensemble: This cap is a highlight of our collection. For those looking for the ultimate local look, our coordinating Fleece Shackets are now in-store exclusives. We have a very limited quantity remaining at our downtown Visitor Center—call us or drop in to claim yours before they take their final bow! Quick Specs Designer: Matt Dawson (StayGrayPonyboy) Materials: 50% Wool / 50% Recycled Polyester Fit: Unstructured Six-Panel / Mid-Profile