Artist Pricing Guide

The world of fine art is subjective - whether you're viewing work in a gallery, or trying to set your own prices. There are so many unique variables, and unlike pricing other products, it's impossible to have a hard-and-fast pricing structure. So what do you do? In this guide (which also doubles as a workbook with several exercises to help you), I walk you through all of the important variables to setting your prices - like cost and size - as well as the subjective variables that are going to differ from piece to piece. We uncover your market, your skill level, and where your comfortable price range is. In the end you create a flexible pricing formula that can be easily applied to your artwork, and yet is quickly and easily adjusted as needed.