8 Category Trends for 2025

BEVERAGE UNIVERSE PRICE: $0 As the beverage alcohol industry adapts to shifting consumer preferences and economic pressures, 2025 is shaping up to be a year of transformation. From the continued rise of no- and low-alcohol options to the growing influence of cannabis-infused drinks, this report highlights eight key trends redefining the market. Key areas of focus include: The evolution of categories like RTDs, tequila, and wine The impact of tariffs on pricing and supply chains Shifting behaviors among younger consumer demographics The rising demand for no- and low-ABV alternatives This brief guide offers a data-backed snapshot of where the industry is headed next.