21 Conduit St Sample

The scent The artist This is a 2 ml spray sample. Find the full bottle here.  Jovoy’s new fragrance, “21 Conduit St”, revisits a great classic of English perfumery while giving it a new, intriguing and decidedly modern twist. Whether the memory conjures dried flowers from Norfolk tucked into ornate sachets, or the fragrance of a bottle of authentic British Eau de Cologne, lavender is to English perfumery what scones are to teatime. The result of a creative tandem, 21 Conduit St gives the scent of lavender a singular brightness. The accord comes from a formula by Oli Marlow, whose fascination with this aromatic note goes back to his childhood. He dreamt of giving it greater contrast, making it more multi-facetted, upping the tangy, fruity freshness and warming it through with resinous notes. It’s also a lavender cloaked in the freshness of citrus and the fruity notes of fir balsam, whose candied accents evoke a tantalisingly soft amaretto accord, balanced by a mysterious, shadowy, woody facet. Sleek, intense, and daring, 21 Conduit St radiates English elegance tinged with a dash of impertinence that gives it all its charm. A signature perfume that beckons you back, again and again. A gentlemanly masterpiece that men will love - and women won’t be able to get enough of.   Notes include grapefruit, rhubarb, lavender, bergamot, balsam fir, amaretto, ambroxan, woody notes and tonka bean. In black and white, sometimes gold, often red, JOVOY draws its graphic and aesthetic codes from the spirit of the times. The perfume house, based on rue de Castiglione in Paris, never loses sight of its founding principles: rarity, discoveries, wonder, nuances, joy, bias, loyalty, elegance, sensitivity, and an inexhaustible curiosity that its founder François Hénin and his long-time partners deploy in a contagious manner towards a market in perpetual evolution.