2026 Industry Overview

Available February 2026 The 2026 Industry Overview details the year’s first look of the beverage alcohol industry, including consumption of and trends in distilled spirits, wine, beer and other related beverages such as hard seltzers and ready-to-drink (RTD) products. This highly anticipated resource is the earliest report of 2025 industry data and trends from the Beverage Information Group. Distilled liquor categories include straight whiskey, blended whiskey, Canadian whisky, Scotch, Irish whiskey, gin, vodka, tequila, rum, cordials and liqueurs, brandy and Cognac. Wine categories covered include domestic and imported varietals of table wine, Champagne and sparkling wine, dessert and fortified wine as well as vermouth and aperitifs. Beer categories include craft beer, flavored malt beverages and hard seltzers, ice beer, light lagers, malt beer, popular beer and premium beer. This report includes key market data such as: Preliminary 2025 year-end data projections Preview of domestic vs. imported consumption by category Total consumption data by category of liquor, wine and beer Projected category consumption by census divisions Per capita consumption by alcohol category and state Leading brands of liquor, wine and beer Trends in hot category segments including hard seltzers, tequila and sparkling wine Off-Premise and On-Premise case consumption of beverage alcohol