26 Ethos

The creation that turned heads is back, and it's not slowing down! The Ethos took the wake scene by storm with its debut last year, and the response was loud and clear: this shape hits different – in all the right ways. Designed through Liquid Force’s Athlete Driven Innovation process taking input directly from Guenther Oka himself, the Ethos blends style, power, and creativity into one standout board. Guenther knew exactly what he wanted something with the soul of his previous shapes but charged to handle the way things are progressing in wake today. Something every rider ability could enjoy and appreciate. With a flex profile tuned for smooth carves and boosted takeoffs, the Ethos encourages you to push your riding forward—whether you're dialing in new tricks, looking for controlled pop or fine tuning your contest run and claiming your next podium spot. Don’t miss your chance to ride what everyone’s been talking about.