2025 San Francisco Pride Print

The 2025 San Francisco Pride poster, designed by Traverso, draws inspiration from poster lettering pivotal in social justice movements. The bold, hand-drawn letterforms reflect imperfection, symbolizing the essence of the LGBTQIA+ rights struggle. Within the word "Joy" lies the Pink Triangle, a powerful symbol reclaiming its identity from its dark past in Nazi Germany. Today, the Pink Triangle stands proudly on Twin Peaks, representing visibility and unity for the queer community globally, with San Francisco at its heart. The rays emanating from this symbol signify the convergence of diverse communities under the San Francisco Pride banner, uniting to celebrate the mantra that "Queer Joy is Resistance." Prints are created using Epson Cold Press Bright Paper, an acid-free, 100% cotton rag media with a bright textured finish. This paper boasts an exceptionally high color gamut and black density, ensuring archival quality. 3 Fish Studios will contribute proceeds from these prints to SF Pride, committed to fostering a vibrant and inclusive community for LGBTQ+ individuals and allies.