2021 Snowmobiling Consumer Panel Annual Report

Our Snowmobile Consumer Panel represents a group that has significant buying power due to their income as well as their high level of engagement in the sport. Manufacturers and dealers can learn about this segment by listening to the opinions and behaviors of snowmobile enthusiasts. These results reflect the 70-75 percent of the market covered by low-altitude trail and off-trail riders.  These results do not reflect the behavior or attitudes of the 25-30 percent who are high-altitude/mountain riders.  This report will reveal new growth opportunities that manufacturers and dealers can capitalize on.  The data specialists at EPG have cultivated a consumer panel of 339 snowmobile enthusiasts who are invested in the industry through our snowmobile magazine. The data is collected from 11 survey topic areas.