LA Olympics, Swimming (Finland)

This original 1984 promotional poster was created for Levi’s, the official outfitter of the U.S. Olympic Team for the Los Angeles Summer Games. The bold “1984” typography frames a surreal, photorealistic image of a swimmer breaking through the Finnish flag, the blue Nordic cross rising like a wave as she moves through it. The design blends athletic intensity with clean, patriotic branding, a hallmark of early 1980s Olympic advertising. Produced for national marketing and in-store displays, these posters were never sold commercially, making surviving examples a collectible piece of Olympic and sports branding history. Its crisp layout, imaginative flag motif, and strong visual impact reflect the era’s shift toward corporate sponsorship as a major part of Olympic identity. A dynamic artifact from the 1984 Games, this piece is ideal for collectors of Olympic memorabilia, sports advertising, or vintage Levi’s ephemera. Size: 37.0" x 22.25" Condition: Very Good, Age-appropriate wear, fading and toning. Diagonal crease near upper border. Light border wear. Please use the photo zoom feature to get a better understanding of overall condition. *Additional photos available upon request.