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97% said feels comfortable on skin immediately* 95% said leaves skin feeling moisturized* 95% said leaves a skin-like natural finish* 95% said this foundation evens skin tone* *Consumer testing on 175 women after 1 week of product use. WHAT IT IS This hydrating, weightless foundation masterfully diffuses the line between makeup and skin. 24-hour wear and natural-looking coverage so undetectable, they’ll think you were BORN THIS WAY. FORMULATED WITH • Hyaluronic Acid • Glycerin • Vitamin E TELL ME MORE • Natural finish • 24-hour wear • 24-hour hydration • Transfer resistant • Waterproof • Color true for 24 hours • Sweat & humidity proof • All-day fadeproof • Reduces appearance of pores • Improves appearance of skin tone • Crease proof • Non-caking • Non-poring • Non- streaking • Photo friendly • Cruelty free & vegan HOW TO Apply with fingertips or a brush. Start at center of the face and work outward. Apply more to achieve desired coverage. PRO TIP: For a sheer and radiant look, mix Hangover Primer with your Born This Way Foundation.
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🇺🇸 Ship from USA · On Agora since 2026
$49.00