Born This Way Ethereal Light Illuminating Smoothing Concealer

WHAT IT IS This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours, while improving the appearance of dark circles with a blend of plumping and hydrating Hyaluronic Acid, Aloe Leaf Extract, Daikon Seed Extract and Squalane. Our waterproof formula diminishes signs of fatigue & imperfections while adding a natural luminosity for a look so naturally flawless…they’ll think you were Born This Way! COCONUT WATER: aids in delicately replenishing skin’s moisture levels ALPINE ROSE: helps empower skin’s health and resilience HYALURONIC ACID: gives a smoother, more youthful appearance TELL ME MORE • Improves appearance of dark circles • Locks down for 24 hours • Delivers immediate & all-day moisture • Diminishes signs of fatigue • Brightens and adds luminosity • Waterproof, Vegan, and Cruelty-free • Unique, exclusive applicator for both precise application Powered By: • Hyaluronic Acid • Daikon Seed Extract • Aloe Leaf • Squalane HOW TO STEP 1: Apply onto bare skin or over foundation using the doe-foot applicator. Place concealer in inner corners, hallows of the eyes, and the outer corners. STEP 2: Blend with clean fingertips, sponge, or brush using a pressing technique. Start from the inner corner working outwards and back in. Repeat until concealer is blended into the skin. PRO TIP: CONCEAL DARK CIRCLE STEP 1: Color correct using one of the following Born This Way Super Coverage Concealer shades – Cream Puff (fair to light), Taffy (Medium to Tan), or Chai (Tan to Deep). STEP 2: Apply Born This Way Ethereal Light Concealer on top using the doe-foot applicator and blend with clean fingertips, sponge, or brush EXPERT TIP: NATURAL HIGHLIGHT STEP 1: Apply Born This Way Ethereal Light Concealer to high points of the face. STEP 2: Blend the concealer use a pressing and patting technique with clean fingertips.